No matter I coach an internal team or work in consultancy mode I apply my strategic design process.

1. Design research

I strongly believe that creating the future starts by gaining understanding the present and developing empathy through research. In this phase, I focus on the current situation, looking at things from human, technologic and business points of views. I start with diving into people’s life to understand how they interact with products and services and what are their needs and expectations.

2. Disruptive insights and design strategy

Synthesis of research data, observations, and learnings in the field helps me highlight pain points and areas of improvements, spot themes and patterns, look for relationships, and discover disruptive insights. Crossing this human understanding with macro trends and analysis of emerging technologies lets me uncover new business opportunities keeping you a step ahead of the rest. Once this is done we’ll frame the design challenge together, the design experimentation and rapid prototyping can start.

3. Vision and experience concept

Time to take us from insights to the ideation, converting problems into solutions, bringing the future into focus. We’ll work together to define a clear vision to make sure innovation will happen with a meaning. We’ll articulate answers to questions like:: What do you want customers to say about the company in the future? What role should you play in their life and in society? What exactly is the end-to-end experience that your company will provide tomorrow? What motivates your employees to come to work in the morning? Reaching this vision is done through iterative rounds of ideation session and strategic workshops.

We’ll swing between divergence of solutions and convergence of selected concepts, giving the vision a shape, answering both human and business challenges and needs. Exploring every dimension of the experience, we will define what the future ideal customer journey looks like.

4. Experience design and prototyping

I tackle complex problems bringing to life the design solutions that will transform your business and change how people work, play and live. All the way through the process I keep the user at the center, injecting brand DNA into successive rounds of prototyping, testing and validation. Prototyping represents an essential stage of my design process providing a quick and risk-averse way to get ideas into the hands of the people I’m designing for, and to iterate efficiently. The fruit of all the love I give to any design project is delivery of usable and enjoyable solutions for the audience they’re destined to.

5. Experience roadmap

We’ll utilise holistic view of the vision projected in the future customer journey because it clearly visualises different levels of change required, from customer-facing touch-points to organisational policies. Together, we will then evaluate the priorities to set up the foundations of this future journey and initiate the transformation of your business. As far as going from 0 to 100 within weeks is rarely possible, creation of the experience roadmap will enable you to harness the full power and potential of innovation by foreseeing it in a clear plan of action that is ambitious, holistic and realistic.

6. Implementation and evaluation

I strive to create innovation with outstanding quality, making sure we don’t loose sight of the user’s interest while implementing design solutions. Working hand-in-hand with you we’ll give a shape to the future business model and also consider at all the potential risks. Together we’ll be successfully facing challenges coming to the way of innovation from changes of priorities, short-term thinking, technological constraints, consensus or hierarchical decision systems. We’ll work hard together to bring to market solutions that develop and improve over time. It’s not unlikely that the improved experience the company aims to deliver also requires structural or communication changes in the organisation and maybe a new team of experts might need to be formed. All the the internal changes should be made to constantly measure, analyse and improve the delivered experience.